Our Founding Story:

Insurance-based primary care is broken beyond repair. Insurance bureaucracy has slowly destroyed America’s primary care, creating 8 minute appointments that frustrate patients and doctors alike.

Imagine if we tried to use our car insurance for every gas-up, oil change, windshield wiper, air filter or tire replacement. Costs would skyrocket, gas stations would need an army of staff to process the billing, we would have no idea what the actual price was, your insurer would restrict you to certain gas stations, and you would face huge waits just for routine issues. That is how insurance has ruined traditional primary care.

Having witnessed this deterioration early on in his residency training, Dr. Matthew Haden knew that billing insurance for primary care was not sustainable for patients or doctors.

Within 5 years of completing his training at the Mayo Clinic Arizona, only 1 of his residency colleagues in Family Medicine was still working in primary care. The rest had been forced out of their field and were instead working in clinical research, ACO management, or bariatric medicine; keeping an independent primary care practice was simply too difficult. These tough, highly trained physicians who were no longer doing the work they trained to do because of the costly and demoralizing demands of the traditional system.

This disheartening unfolding was the spark for Dr. Haden to create the PURE Primary Care network, to give primary care doctors a chance to do what they love again and to provide the high quality of primary care to employer groups and families in the Washington D.C. area. Dr. Haden welcomes his colleagues to join him in offering a better quality of care, and we welcome the opportunity to serve employer groups of all kinds.